Company profile · China · Social commerce

Xiaohongshu (RedNote)

Premium$30B+Up from ~$26B (Mar 2025)

Hong Kong skyline — Xiaohongshu (RedNote)'s home market
Victoria Harbour, Hong Kong — Wikimedia Commons, CC BY-SA 4.0

About

Xiaohongshu (known internationally as RedNote) is a Chinese social-commerce and lifestyle platform, often compared to a hybrid of Instagram and Pinterest with integrated shopping.

Premium or discount?

Its 2026 secondary share sale priced above $30B, up from roughly $26B a year earlier — a premium move that came ahead of an expected Hong Kong IPO, typical of pre-listing demand for a category leader.

Hong Kong coverage →

Secondary deal history

DateValuationvs. last roundTypeBuyersSource
Feb 2026$30B+PremiumUp from ~$26B (Mar 2025)Secondary share sale, ahead of HK IPONot disclosedJing Daily ↗

Frequently asked questions

Can I buy secondary shares in Xiaohongshu (RedNote)?
Retail investors generally cannot buy shares directly. Access typically runs through accredited-investor marketplaces, employee tender programs, or funds that have already built a position — and is subject to the company’s transfer restrictions and rights of first refusal.
Why did Xiaohongshu (RedNote)'s valuation trade at a premium to its last round?
Its 2026 secondary share sale priced above $30B, up from roughly $26B a year earlier — a premium move that came ahead of an expected Hong Kong IPO, typical of pre-listing demand for a category leader.
Is the valuation on this page an official company valuation?
No. Secondary marks reflect the price a buyer and seller agreed on (or are discussing) in a specific transaction, not a valuation the company itself set. They are a useful demand signal, not an audited or company-endorsed figure.